from LeBook.com

from MarketWire: eLuxury Launches First National Advertising Campaign Top Fashion Models Eva Herzegova And Devon Aoki Featured In Photographs By Ellen Von Unwerth "Know What Is, Know What Isn't" SAN FRANCISCO, CA -- (MARKET WIRE) -- 10/16/2000 -- eLUXURY, the leading Web site for the world's most prestigious and exclusive brands, products, and services, has launched its first major print advertising campaign in the November issues of leading fashion, home, gourmet and lifestyle publications. Created by eLUXURY with its advertising agency, the award-winning Goodby Silverstein and Partners, and shot by the renowned fashion photographer Ellen Von Unwerth, the multi-million-dollar campaign displays a sexy but humorous take on fashion. The campaign features eLUXURY's exclusive brands, including Christian Dior, Salvatore Ferragamo, Bvlgari, Baccarrat, LaPerla, Donna Karan and many more, as well as top fashion models such as Eva Herzegova and Devon Aoki, and takes the world of luxury and fashion into unusual and thought-provoking situations. The campaign also introduces eLUXURY's new tagline, "Know what is, know what isn't". This communicates eLUXURY's unique positioning in the world of online luxury e-tailing: as an affiliate of LVMH Moet Hennessey Louis Vuitton, the world's leading luxury-products group, eLUXURY is uniquely positioned to provide consumers with today's styles and the insider's edge on tomorrow's hot trends. Alain Lorenzo, President and CEO of eLUXURY said, "We believe these dynamic and thought-provoking ads capture the spirit and appeal of eLUXURY. No other Internet site offers the collection, advice and insider's view into true luxury brands and trends. We believe this campaign, with its Know what is, know what isn't tagline communicates eLUXURY's expertise and authoritative position." The eLUXURY campaign will be run in two or three two-page spreads through the end of the year, and will appear in W, Harper's Bazaar, Vogue, Elle, In Style, Architectural Digest, Elle Décor, House & Garden, Town & Country, New York, New Yorker, Vanity Fair, The New York Times, Esquire, GQ, Conde Nast Traveler, Industry Standard, Gourmet, Bon Appetit, and Wine Spectator.